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Monochrome portrait of a black man wearing a ribbed beanie and dark jacket outdoors against an open background

Margaret Howell Fall 2025 Ad Campaign 2025

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Captured along the Kent coastline for the Margaret Howell Fall 2025 ad campaign, this monochrome image features model Gideon Adeniyi wearing a ribbed beanie, dark zip jacket, and trousers. The composition employs a vertical framing with natural daylight and a muted, neutral background. William Waterworth served as the photographer for the project.

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Advertising Campaign