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BrandMargaret Howell
ProjectFall 2025 Ad Campaign
Model in trench coat and dark trousers leaning against a wooden post on a pebble beach

Margaret Howell Fall 2025 Ad Campaign 2025

Associated creatives

Margaret Howell
Margaret HowellMargaret Howell Creative Director
William Waterworth 
William Waterworth Photographer
Joel Kerr
Joel KerrVideographer
Gideon Adeniyi & Tanya Churbanova
Gideon Adeniyi & Tanya ChurbanovaModels
Kent coastline
Kent coastlineLocation

Tags

model in trench coattrench coatmodel posingdark trousersturtleneck sweatersneakersbelted coat

Description

This black-and-white fashion editorial image for the Margaret Howell Fall 2025 ad campaign features a model posing on a weathered wooden structure along the Kent coastline. Photographed by William Waterworth, the subject wears a layered outfit consisting of a dark turtleneck sweater, trousers, and a belted trench coat, paired with casual footwear. The natural outdoor setting includes a pebble-strewn shore and an expansive horizon under daylight. The composition employs a vertical framing style with natural lighting capturing a classic documentary aesthetic.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Medium Grey (50%)

Background

Sandy Beach

Context

Advertising Campaign