Margaret Howell Fall 2025 Ad Campaign 2025

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This black-and-white editorial portrait from the Margaret Howell Fall 2025 ad campaign features a model standing outdoors against the Kent coastline. The model wears a dark knit sweater and a patterned scarf, with dark hair swept dynamically by the wind. Photographed by William Waterworth, the composition captures a candid, atmospheric mood in a natural coastal setting. The natural lighting highlights the textured knitwear and the windswept elements of the scene.