Logo
  • Home
  • ·Media
  • ·Margaret Howell Fall 2025 Campaign Editorial Portrait
BrandMargaret Howell
ProjectFall 2025 Ad Campaign
Model with wind-swept dark hair wearing a patterned scarf and knit sweater outdoors against a coastal background

Margaret Howell Fall 2025 Ad Campaign 2025

Associated creatives

Margaret Howell
Margaret HowellMargaret Howell Creative Director
William Waterworth 
William Waterworth Photographer
Joel Kerr
Joel KerrVideographer
Gideon Adeniyi & Tanya Churbanova
Gideon Adeniyi & Tanya ChurbanovaModels
Kent coastline
Kent coastlineLocation

Tags

model in knit sweaterknit sweatersweatermodel with patterned scarfpatterned scarfscarf

Description

This black-and-white editorial portrait from the Margaret Howell Fall 2025 ad campaign features a model standing outdoors against the Kent coastline. The model wears a dark knit sweater and a patterned scarf, with dark hair swept dynamically by the wind. Photographed by William Waterworth, the composition captures a candid, atmospheric mood in a natural coastal setting. The natural lighting highlights the textured knitwear and the windswept elements of the scene.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Jet Black (60%)
Off-White (40%)

Background

Meadow

Context

Advertising Campaign