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Brand
lululemon
Projectlululemon Outerwear Campaign FW2025
Model wearing a dark quilted puffer jacket and white pants levitating above a snow-covered mountain landscape.

lululemon lululemon Outerwear Campaign FW2025 2025

Associated creatives

Francesco Nazardo
Francesco NazardoPhotographer
Laura Vandenbergh
Laura VandenberghCreative Director
Emily Liptow
Emily LiptowModel

Tags

woman levitatingwoman floatingquilted puffer jacketpuffer jacketdown jacketwhite sweatpantswinter bootswhite boots

Description

Model Emily Liptow appears suspended in mid-air in profile against an expansive snow-covered mountain range under a clear blue sky. She wears a dark green-black quilted puffer jacket paired with off-white sweatpants, a black headband, and matching winter boots. Photographed by Francesco Nazardo with creative direction by Laura Vandenbergh for lululemon's FW2025 Outerwear campaign, the composition blends functional performance apparel with a surreal, weightless visual concept.

Style

Vertical, Commercial, Surreal

Techniques

VFX / visual effects

Industries

Outdoor & Performance Apparel

Color

Off-Black (40%)
Off-White (40%)

Background

Mountain

Context

Advertising Campaign