Logo
  • Home
  • ·Media
  • ·Lululemon Outerwear Campaign FW2025 puffer vest portrait
Brand
lululemon
Projectlululemon Outerwear Campaign FW2025
Close-up portrait of a Black man wearing a green puffer vest with his eyes closed outdoors in front of a wooden cabin.

lululemon lululemon Outerwear Campaign FW2025 2025

Associated creatives

Francesco Nazardo
Francesco NazardoPhotographer
Laura Vandenbergh
Laura VandenberghCreative Director
Emily Liptow
Emily LiptowModel

Tags

black man wearing green puffer vestblack man in green puffer vestman in green puffer vestgreen puffer vestpuffer vestblack man portraitblack man

Description

This portrait from the lululemon Outerwear Campaign FW2025 features a Black man in profile with his eyes closed, wearing a green puffer vest over a dark top. He stands outdoors against the rustic wooden exterior of an A-frame cabin beneath a clear blue sky. Photographed by Francesco Nazardo with creative direction by Laura Vandenbergh, the composition captures outdoor performance apparel in a natural winter setting. The lighting is bright and direct, highlighting the textures of the quilted vest and the wooden architecture in the background.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Outdoor & Performance Apparel

Color

Forest Green (70%)

Background

House

Context

Advertising Campaign