lululemon lululemon Outerwear Campaign FW2025 2025

Description

Emily Liptow is featured in a mountain landscape for the lululemon Outerwear FW2025 campaign, photographed by Francesco Nazardo with creative direction by Laura Vandenbergh. The model stands centered on a snow-dusted ridge wearing a black quilted puffer jacket layered over a monochrome cream top and matching trousers, finished with a tonal fleece pack and a dark headband. Behind her, rugged snow-covered peaks stretch across the horizon beneath a bright blue sky with soft white clouds. Natural, crisp daylight highlights the contrast between the dark outerwear and the surrounding winter environment.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Background

Mountain

Context

Advertising Campaign