Brand

lululemon lululemon Outerwear Campaign FW2025 2025
Associated creatives
Tags
Description
Emily Liptow is featured in a mountain landscape for the lululemon Outerwear FW2025 campaign, photographed by Francesco Nazardo with creative direction by Laura Vandenbergh. The model stands centered on a snow-dusted ridge wearing a black quilted puffer jacket layered over a monochrome cream top and matching trousers, finished with a tonal fleece pack and a dark headband. Behind her, rugged snow-covered peaks stretch across the horizon beneath a bright blue sky with soft white clouds. Natural, crisp daylight highlights the contrast between the dark outerwear and the surrounding winter environment.
