Lululemon’s FW2025 Outerwear campaign shifts the focus to high-altitude performance and technical material construction. Photographed by Francesco Nazardo with creative direction by Laura Vandenbergh, the campaign captures the collection against the stark, alpine backdrops of rugged mountain ridges and weathered A-frame cabins.
The imagery leans into a clean, commercial aesthetic that emphasizes the tactile nature of quilted nylon baffles and insulated fabrics. By utilising natural light and a mix of earthy and cool-toned palettes, the work balances the functional demands of winter apparel with a crisp, editorial sensibility. Emily Liptow leads the cast, appearing in a series of portraits and dynamic, elevated compositions that highlight the range’s layered silhouettes.
