lululemon

Oct 2025

Lululemon’s FW2025 Outerwear campaign captures the intersection of technical performance apparel and rugged alpine landscapes. Photographed by Francesco Nazardo with creative direction by Laura Vandenbergh, the imagery features models—including Emily Liptow—set against snow-covered mountain ridges and rustic A-frame cabins. The series highlights the material craftsmanship of the collection, leaning into the tactile quality of quilted nylon and weather-resistant textures. Utilising natural light to contrast technical finishes against raw terrain, the campaign presents a clean, editorial aesthetic. Select frames incorporate macro details of insulated baffles and textile seams, while others lean into surreal compositions to emphasise the functional, lightweight nature of the winter garments.

Vertical, Commercial

Natural light

Outdoor & Performance Apparel

Advertising Campaign