lululemon lululemon Outerwear Campaign FW2025 2025

Description

For the lululemon Outerwear Campaign FW2025, photographer Francesco Nazardo captures four models posed dynamically across a steep, sunlit snowfield. In the foreground, a model reclines in a metallic rust-red puffer jacket, brown leggings, and hiking boots, while three other models stand and lean along the snowy incline behind her. The cast wears seasonal performance outerwear, including glossy teal down jackets, insulated vests, knit beanies, and technical layers against a backdrop of rugged alpine rock faces and a clear blue sky. Art direction is led by Creative Director Laura Vandenbergh.

Style

Vertical, Commercial, Cool

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Background

Snowfield

Context

Advertising Campaign