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Photographed by Francesco Nazardo with creative direction by Laura Vandenbergh for the lululemon FW2025 Outerwear campaign. The top composition captures an arm clad in a black quilted sleeve holding an olive green cylindrical packable stuff sack against a bright alpine mountain backdrop and clear blue sky. The lower frame shows a close-up rear view of a hooded down jacket in deep burgundy with a textured diamond-quilted pattern set against snow-covered slopes. The natural high-altitude daylight accentuates the matte finishes and technical fabric constructions of the outerwear.
