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Brand
lululemon
Projectlululemon Outerwear Campaign FW2025
A hand holding an olive green packable stuff sack and a rear view of a burgundy quilted puffer jacket against a snowy mountain background.

lululemon lululemon Outerwear Campaign FW2025 2025

Associated creatives

Francesco Nazardo
Francesco NazardoPhotographer
Laura Vandenbergh
Laura VandenberghCreative Director
Emily Liptow
Emily LiptowModel

Tags

burgundy quilted puffer jacketburgundy puffer jacketquilted puffer jacketpuffer jacketolive green stuff sackgreen packable pouchpackable down jacketblack quilted jackethooded down jacket

Description

Photographed by Francesco Nazardo with creative direction by Laura Vandenbergh for the lululemon FW2025 Outerwear campaign. The top composition captures an arm clad in a black quilted sleeve holding an olive green cylindrical packable stuff sack against a bright alpine mountain backdrop and clear blue sky. The lower frame shows a close-up rear view of a hooded down jacket in deep burgundy with a textured diamond-quilted pattern set against snow-covered slopes. The natural high-altitude daylight accentuates the matte finishes and technical fabric constructions of the outerwear.

Style

Vertical, Commercial, Cool, Clean

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Burgundy (40%)
Olive (30%)
Off-Black (30%)

Background

Mountain

Context

Advertising Campaign