lululemon lululemon Outerwear Campaign FW2025 2025

Description

Emily Liptow poses in front of a wooden A-frame cabin beneath an open blue sky for the lululemon FW2025 outerwear campaign. Photographed by Francesco Nazardo with creative direction by Laura Vandenbergh, the composition is vertically framed in crisp, direct natural sunlight. The model wears a dark green quilted puffer vest with the hood raised over a high-collar cream zip-up fleece, standing centered with eyes closed and face turned upward toward the light.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Background

House

Context

Advertising Campaign