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BrandLouis Vuitton
ProjectLVERS Fragrance 2024 Ad Campaign
Two men standing against a warm red monochrome background with arms around each other in an advertising campaign image.

Louis Vuitton LVERS Fragrance 2024 Ad Campaign 2024

Associated creatives

Pharrell Williams
Pharrell WilliamsLouis Vuitton Men’s Creative Director
Suffo Moncloa
Suffo MoncloaPhotographer & Director
Zaquel Mendes
Zaquel MendesModels
Dawson Bray
Dawson BrayModels
and Zhaoyi Fan
and Zhaoyi FanModels
Marine Gabaut
Marine GabautStylist
Karim Belghiran
Karim BelghiranHair
Aurore Gibrien
Aurore GibrienMakeup
Anita Bitton & Lorenzo Rotondo
Anita Bitton & Lorenzo RotondoCasting Directors
“Open Your Eyes” by Bobby Caldwell
“Open Your Eyes” by Bobby Caldwell

Tags

two men standingtwo menmen standingmen with arms around each other

Description

This advertising campaign image for Louis Vuitton's LVERS Fragrance 2024 project features two men viewed from behind against a warm, vibrant red monochrome background. The figures stand close with their arms around each other in an intimate pose. Photographed by Suffo Moncloa, the composition relies on dramatic low-key lighting and a rich red color palette to create a striking silhouette effect.

Style

Horizontal, Commercial, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Fragrance

Color

Burgundy (60%)
Burnt Orange (40%)

Background

Solid Colour

Context

Advertising Campaign