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BrandLouis Vuitton
ProjectLVERS Fragrance 2024 Ad Campaign
Macro shot of two circular liquid droplets against a warm gradient background of yellow and red tones.

Louis Vuitton LVERS Fragrance 2024 Ad Campaign 2024

Associated creatives

Pharrell Williams
Pharrell WilliamsLouis Vuitton Men’s Creative Director
Suffo Moncloa
Suffo MoncloaPhotographer & Director
Zaquel Mendes
Zaquel MendesModels
Dawson Bray
Dawson BrayModels
and Zhaoyi Fan
and Zhaoyi FanModels
Marine Gabaut
Marine GabautStylist
Karim Belghiran
Karim BelghiranHair
Aurore Gibrien
Aurore GibrienMakeup
Anita Bitton & Lorenzo Rotondo
Anita Bitton & Lorenzo RotondoCasting Directors
“Open Your Eyes” by Bobby Caldwell
“Open Your Eyes” by Bobby Caldwell

Tags

liquid dropletsdropletsliquidmacro liquid droplets

Description

This macro image showcases two distinct circular liquid droplets suspended against a smooth, luminous gradient background that transitions from deep red into vibrant yellow and pale white. The composition centers on the interplay of light and transparency within the fluid forms, capturing subtle reflections and dark internal refraction patterns. The lighting is soft and diffused, highlighting the glossy surface and smooth curvature of the droplets. This visual piece is part of the LVERS Fragrance 2024 ad campaign for Louis Vuitton, photographed and directed by Suffo Moncloa under the creative direction of Pharrell Williams.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Macro

Industries

Fragrance

Color

Amber (60%)
Jet Black (40%)

Background

Gradient

Context

Advertising Campaign