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BrandLouis Vuitton
ProjectLVERS Fragrance 2024 Ad Campaign
Two men with arms around each other against a neutral seamless studio background for Louis Vuitton LVERS campaign

Louis Vuitton LVERS Fragrance 2024 Ad Campaign 2024

Associated creatives

Pharrell Williams
Pharrell WilliamsLouis Vuitton Men’s Creative Director
Suffo Moncloa
Suffo MoncloaPhotographer & Director
Zaquel Mendes
Zaquel MendesModels
Dawson Bray
Dawson BrayModels
and Zhaoyi Fan
and Zhaoyi FanModels
Marine Gabaut
Marine GabautStylist
Karim Belghiran
Karim BelghiranHair
Aurore Gibrien
Aurore GibrienMakeup
Anita Bitton & Lorenzo Rotondo
Anita Bitton & Lorenzo RotondoCasting Directors
“Open Your Eyes” by Bobby Caldwell
“Open Your Eyes” by Bobby Caldwell

Tags

two men embracingtwo menmen embracingblack tank topwhite tank top

Description

This commercial campaign portrait for the Louis Vuitton LVERS fragrance features two men embracing closely against a minimal, neutral studio background. The subjects are shot from behind with soft, warm directional lighting that highlights the physical forms and textures of their clothing. Directed by Suffo Moncloa under the creative direction of Pharrell Williams, the composition emphasizes intimacy and connection. The subdued color palette and clean studio environment reflect a refined aesthetic approach.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Fragrance

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign