Louis Vuitton

Jul 2024

The LVERS Fragrance 2024 campaign for Louis Vuitton stands as a masterclass in modern luxury storytelling, seamlessly blending high-end product design with evocative, emotive imagery. Under the creative direction of Pharrell Williams, the project leans into themes of unity and connection, expressed through both sharp, graphic product packshots and cinematic lifestyle sequences. The visuals, captured by photographer and director Suffo Moncloa, utilize a mix of crisp studio strobe lighting to emphasize the intricate textures of the Damoflage canvas and gold-toned hardware, contrasted with the soft, ethereal quality of natural light in human-centric portraits. By featuring models Zaquel Mendes, Dawson Bray, and Zhaoyi Fan, the campaign channels a sense of shared intimacy, moving beyond simple beauty advertising to capture a more poetic narrative. With styling by Marine Gabaut, grooming by Karim Belghiran, and makeup artistry by Aurore Gibrien, the execution feels balanced and deliberate. Technical elements like macro focus, high-speed motion, and low-key chiaroscuro lighting are employed to elevate the fragrance from a mere accessory to a central protagonist, creating a surreal and dreamlike atmosphere that feels entirely at home in the house of Louis Vuitton. The result is a refined, minimalist aesthetic that successfully bridges the gap between heritage craftsmanship and contemporary, forward-thinking visual identity.

Commercial, Commercial

Studio strobe, Studio strobe

Fragrance, Fragrance, Beauty, Beauty