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BrandLouis Vuitton
ProjectLVERS Fragrance 2024 Ad Campaign
Two silhouetted men shaking hands against a vibrant red sunset background for Louis Vuitton

Louis Vuitton LVERS Fragrance 2024 Ad Campaign 2024

Associated creatives

Pharrell Williams
Pharrell WilliamsLouis Vuitton Men’s Creative Director
Suffo Moncloa
Suffo MoncloaPhotographer & Director
Zaquel Mendes
Zaquel MendesModels
Dawson Bray
Dawson BrayModels
and Zhaoyi Fan
and Zhaoyi FanModels
Marine Gabaut
Marine GabautStylist
Karim Belghiran
Karim BelghiranHair
Aurore Gibrien
Aurore GibrienMakeup
Anita Bitton & Lorenzo Rotondo
Anita Bitton & Lorenzo RotondoCasting Directors
“Open Your Eyes” by Bobby Caldwell
“Open Your Eyes” by Bobby Caldwell

Tags

two men shaking handstwo menmen shaking handssunset silhouettesilhouetted men

Description

This image from the Louis Vuitton LVERS Fragrance 2024 ad campaign features two men silhouetted against a luminous, fiery red-orange sunset. They stand facing each other, clasping hands in a firm handshake centered directly above the glowing sun. The warm monochromatic color grading and dramatic backlighting create a stark, high-contrast composition. Directed by Suffo Moncloa with creative direction by Pharrell Williams, the campaign captures an intense silhouette study.

Style

Horizontal, Cinematic, Desaturated, Warm

Techniques

Natural light

Industries

Fragrance

Background

Sunset Sky

Context

Advertising Campaign