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BrandLOT61 Coffee Roasters
ProjectBrand Identity
Graphic identity and store facade signage system layout featuring bold white typography and forest green accents on a dark background.

LOT61 Coffee Roasters Brand Identity 2020

Associated creatives

Smörgåsbord
SmörgåsbordGraphic Design

Tags

brand identity signage systembrand identitysignage systemstorefront signagearchitectural signagecoffee shop signage

Description

This graphic design project by Smörgåsbord presents a comprehensive brand identity and signage system for LOT61 Coffee Roasters. The visual layout features architectural elevations displaying storefront panels, bold white typography, and forest green rectangular blocks against a black background. Clean geometric lines structure the modular signage and window displays, establishing a cohesive visual language for the brand. The composition highlights distinct typography placements, including large overlapping letterforms and structured informational panels.

Style

Horizontal, Commercial, Minimalist, Graphic

Techniques

Vector

Industries

Restaurants

Color

Jet Black (50%)
Forest Green (30%)
Pure White (20%)

Background

Solid Colour

Context

Advertising Campaign