LOT61 Coffee Roasters Brand Identity 2020

Description

This graphic design project showcases the brand identity and packaging for LOT61 Coffee Roasters, created by Smörgåsbord. The visual presentation features four distinct coffee bag designs arranged by size, displaying bold, stacked typography with high-contrast color schemes including burgundy with pink lettering, dark green with pink lettering, and pink with dark green lettering. The layout is clean and minimal against a dark background, emphasizing the strong graphic shapes and typography of the brand identity.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Beverages

Color

Background

Solid Colour

Context

Advertising Campaign