ProjectBrand Identity

LOT61 Coffee Roasters Brand Identity 2020
Associated creatives
Tags
Description
This image showcases four distinct rectangular coffee packaging designs arranged in size order against a solid black background. The designs utilize a bold, minimalist typographic style featuring the brand name LOT61 in oversized, geometric sans-serif lettering. The colour palette includes contrasting deep forest green, dark maroon, and soft light pink fields. Each package is labeled with its respective weight, including 250g, 1kg, and 2.2kg variations. The composition is clean and graphic, emphasizing the strong visual identity and brand consistency across different product scales.
Style
Commercial, Abstract
Techniques
Typography, UI illustration
Industries
CPG / Packaged Food
