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BrandLOT61 Coffee Roasters
ProjectBrand Identity
Three minimalist graphic posters featuring black outline illustrations of coffee makers overlaid with bold red text.

LOT61 Coffee Roasters Brand Identity 2020

Associated creatives

Smörgåsbord
SmörgåsbordGraphic Design

Tags

brand identitycoffee makersminimalist posterscoffee brewing apparatusred typographycoffee makerred text

Description

This graphic design work for the LOT61 Coffee Roasters brand identity showcases a series of three minimalist posters against a neutral light grey background. Each poster displays a clean black line illustration of a different coffee brewing apparatus, including a drip coffee machine, a moka pot, and an immersion brewer. A striking, bold red typography layer featuring the brand name intersects horizontally across each composition. Created by Smörgåsbord as part of the brand identity project, the piece utilizes a clean graphic style and high-contrast color palette.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography, Vector

Industries

Beverages

Color

Pure White (70%)
Scarlet (30%)

Background

Solid Colour

Context

Advertising Campaign