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Graphic identity panels for LOT61 Coffee Roasters showcasing typography, color bars, and coffee cup icons by Smorgasbord

LOT61 Coffee Roasters Brand Identity 2020

Associated creatives

Description

Graphic design brand identity project for LOT61 Coffee Roasters created by Smorgasbord. The composition displays multiple horizontal color-blocked panels in shades of pink, orange, brown, blue, and black against a dark background. Each panel incorporates typography, numbered identifiers like 01 Nosegrind and 04 Freshwater, repetitive coffee cup icons, and bold LOT61 branding.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Color

Jet Black (50%)

Background

Solid Colour

Context

Advertising Campaign