LOT61 Coffee Roasters Brand Identity 2020

Description

This close-up photograph captures a person seated with their legs crossed, holding a small paper coffee cup adorned with repeating patterned text. The subject wears olive green trousers, white sneakers with striped socks, and a prominent silver wristwatch with a dark dial. Bright natural light creates sharp, diagonal shadows across a clean, light-colored surface in the background. Designed by Smörgåsbord as part of the brand identity project for LOT61 Coffee Roasters, the composition highlights everyday moments associated with the coffee brand.

Style

Editorial, Horizontal, Clean

Techniques

Natural light

Industries

Beverages

Color

Background

White Seamless

Context

Advertising Campaign