LOT61 Coffee Roasters Brand Identity 2020

Description

This graphic design piece for the LOT61 Coffee Roasters brand identity by Smorgasbord features four white line art icons of coffee equipment arranged horizontally against a solid black background. The clean, minimalist illustration style depicts a portafilter, a moka pot, an Aeropress, and a French press. The stark contrast between the fine white lines and the dark ground creates a graphic, modern aesthetic suitable for visual identity applications.

Style

Horizontal, Commercial, Monochrome, Minimalist, Graphic

Techniques

Vector

Industries

Beverages

Color

Background

Black Seamless

Context

Advertising Campaign