Brand Identity 2020

Description

A collection of white line art illustrations depicting various coffee brewing equipment and packaging set against a solid black background. Created as part of the brand identity project for LOT61 Coffee Roasters by graphic design studio Smörgåsbord, the graphic style features clean vector-like outlines representing a pour-over brewer, a ribbon badge, a milk carton, and an automatic coffee machine. The minimalist composition relies entirely on crisp white outlines to define the subjects without solid fills or shading.

Style

Artistic, Horizontal, Monochrome, Minimalist

Techniques

Vector

Industries

Beverages

Color

Background

Black Seamless

Context

Advertising Campaign