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Close-up of a black coffee machine featuring raised glossy black LOT61 typography with lush green indoor plants visible in the blurred background.

LOT61 Coffee Roasters Brand Identity 2020

Associated creatives

Description

This image captures the brand identity and signage for LOT61 Coffee Roasters, showcasing raised glossy black lettering mounted on dark equipment. The composition is a tight close-up that emphasises the dimensional typography and clean product surface. In the soft-focus background, green plants and natural light create an ambient cafe setting. The project was designed by Smörgåsbord as part of the brand identity.

Style

Horizontal, Commercial, Warm, Clean

Industries

Beverages

Color

Jet Black (70%)

Pure White (30%)

Background

Café

Context

Advertising Campaign