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BrandLoewe
ProjectHome Scents 2023 Ad Campaign
Loewe pink ribbed ceramic scented candle with two wicks resting on a dark rustic metal stand against a textured background.

Loewe Home Scents 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Walter Pfeiffer
Walter PfeifferPhotographer
Alexander Ingham Brooke 
Alexander Ingham Brooke Director
Charlie McCormick
Charlie McCormickModels
Alexander Soltermann
Alexander SoltermannHair

Tags

loewe scented candlescented candlepink ceramic candleribbed ceramic candledouble wick candlepink candle

Description

A close-up studio shot for the Loewe Home Scents 2023 advertising campaign photographed by Walter Pfeiffer under creative direction by Jonathan Anderson. A pastel pink ribbed ceramic vessel contains white wax with two exposed wicks, subtly embossed with the LOEWE brand mark at its base. The candle sits perched atop a weathered, dark rust-finished iron hardware tool that acts as a sculptural pedestal. The composition is centered against a muted, neutral-toned textured fabric background, illuminated by soft, diffused studio light.

Style

Vertical, Commercial, Tactile, Minimalist

Techniques

Soft Light

Industries

Fragrance

Color

Blush (60%)
Espresso (40%)

Background

Textured Backdrop

Context

Advertising Campaign