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  • ·Loewe Home Scents 2023 Campaign by Walter Pfeiffer
BrandLoewe
ProjectHome Scents 2023 Ad Campaign
Charlie McCormick in a white ribbed tank top lying on grass surrounded by ripe red heirloom tomatoes and red ceramic candle pots.

Loewe Home Scents 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Walter Pfeiffer
Walter PfeifferPhotographer
Alexander Ingham Brooke 
Alexander Ingham Brooke Director
Charlie McCormick
Charlie McCormickModels
Alexander Soltermann
Alexander SoltermannHair

Tags

charlie mccormickman in white tank topwhite tank topwhite ribbed singletloewe anagram tank topred scented candlesloewe home scentsred ceramic candles

Description

Model Charlie McCormick reclines on vibrant green grass in a white ribbed Loewe anagram tank top for the Loewe Home Scents 2023 campaign, photographed by Walter Pfeiffer. He is surrounded by an assortment of ripe red heirloom tomatoes, cherry tomatoes, and red ribbed ceramic candle vessels. The composition is shot from a direct overhead angle in clear, bright daylight.

Style

Vertical, Commercial, Saturated

Techniques

Natural light

Industries

Fragrance

Color

Pure White (70%)
Jet Black (20%)

Background

Garden

Context

Advertising Campaign