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BrandLoewe
ProjectHome Scents 2023 Ad Campaign
Loewe four-wick scented candle in a terracotta ribbed ceramic vessel placed on a blue slatted bench surrounded by green foliage.

Loewe Home Scents 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Walter Pfeiffer
Walter PfeifferPhotographer
Alexander Ingham Brooke 
Alexander Ingham Brooke Director
Charlie McCormick
Charlie McCormickModels
Alexander Soltermann
Alexander SoltermannHair

Tags

loewe scented candlescented candlecandleceramic candle vesselterracotta candle potmulti wick candlefour wick candleblue slatted benchblue wooden benchslatted bench

Description

Captured by photographer Walter Pfeiffer under the creative direction of Jonathan Anderson for Loewe's Home Scents 2023 advertising campaign, this high-angle still life features a large multi-wick candle. The scented wax is poured into a wide, terracotta-brown ribbed ceramic vessel subtly stamped with the Loewe name at the base. It rests centrally on a painted blue slatted wooden bench surrounded on all sides by dense green foliage in natural, dappled daylight.

Style

Vertical, Commercial, Earthy, Organic

Techniques

Natural light

Industries

Fragrance

Color

Terracotta (40%)
Cobalt (30%)
Cream (30%)

Background

Garden

Context

Advertising Campaign