Loewe Home Scents 2023 Ad Campaign 2023

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A vertical still life photograph features a single potted geranium plant in a weathered terracotta clay pot set against a pale grey seamless background. The tall, slender plant displays green scalloped leaves and clusters of delicate white blossoms supported by thin wooden stakes. Diffused soft studio lighting illuminates the botanicals, casting faint, gentle shadows across the neutral ground. Photographed by Walter Pfeiffer for the Loewe Home Scents 2023 advertising campaign under the creative direction of Jonathan Anderson.