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  • ·Loewe Home Scents 2023 Geranium Plant Still Life
BrandLoewe
ProjectHome Scents 2023 Ad Campaign
Potted white geranium plant with green leaves in a weathered terracotta pot against a plain light grey backdrop.

Loewe Home Scents 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Walter Pfeiffer
Walter PfeifferPhotographer
Alexander Ingham Brooke 
Alexander Ingham Brooke Director
Charlie McCormick
Charlie McCormickModels
Alexander Soltermann
Alexander SoltermannHair

Tags

potted geranium plantpotted plantgeranium plantwhite geraniumwhite flowerflowering plantterracotta potterracotta planterclay pot

Description

A vertical still life photograph features a single potted geranium plant in a weathered terracotta clay pot set against a pale grey seamless background. The tall, slender plant displays green scalloped leaves and clusters of delicate white blossoms supported by thin wooden stakes. Diffused soft studio lighting illuminates the botanicals, casting faint, gentle shadows across the neutral ground. Photographed by Walter Pfeiffer for the Loewe Home Scents 2023 advertising campaign under the creative direction of Jonathan Anderson.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Fragrance

Color

Olive (40%)
Terracotta (30%)
Off-White (20%)

Background

Grey Seamless

Context

Advertising Campaign