Loewe Home Scents 2023 Ad Campaign 2023

Description

Part of the Loewe Home Scents 2023 advertising campaign photographed by Walter Pfeiffer with creative direction by Jonathan Anderson, this image pairs high-end home fragrance with rustic imagery. A brown hen stands directly next to a large, light-blue ribbed ceramic scented candle filled with pale wax and multiple wicks. Set against a weathered concrete or stone wall, the composition captures crisp natural sunlight creating defined shadows across the textured floor and highlighting the subtle embossed Loewe logo on the base of the vessel.

Style

Vertical, Commercial, playful, Earthy, Raw

Techniques

Natural light

Industries

Fragrance

Color

Background

Stone Texture

Context

Advertising Campaign