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BrandLoewe
ProjectHome Scents 2023 Ad Campaign
Loewe hanging scented candle in a light green ceramic vessel and woven brown leather basket against a textured wall.

Loewe Home Scents 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Walter Pfeiffer
Walter PfeifferPhotographer
Alexander Ingham Brooke 
Alexander Ingham Brooke Director
Charlie McCormick
Charlie McCormickModels
Alexander Soltermann
Alexander SoltermannHair

Tags

hanging candlegreen ceramic candlescented candlewoven leather basketleather candle holderribbed ceramic pothanging candle holder

Description

A light green ribbed ceramic candle pot with visible wicks hangs suspended inside an open-weave brown leather holder with elongated straps. The hanging candle fixture is mounted against a sunlit, textured concrete wall with subtle weathered marks and horizontal guide wires. Delicate green climbing vine leaves weave across the upper frame, casting soft natural shadows along the surface. Captured by Walter Pfeiffer for the Loewe Home Scents 2023 campaign under the creative direction of Jonathan Anderson.

Style

Vertical, Commercial, Earthy, Minimalist

Techniques

Natural light

Industries

Fragrance

Color

Caramel (50%)
Sage (50%)

Background

Concrete Texture

Context

Advertising Campaign