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BrandLoewe
ProjectHome Scents 2023 Ad Campaign
Man holding a shovel behind his neck, sitting outdoors on dark soil against a woven wattle fence, wearing a green cardigan and light jeans.

Loewe Home Scents 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Walter Pfeiffer
Walter PfeifferPhotographer
Alexander Ingham Brooke 
Alexander Ingham Brooke Director
Charlie McCormick
Charlie McCormickModels
Alexander Soltermann
Alexander SoltermannHair

Tags

man holding shovelman sittingmangreen cardiganlight blue jeansshovels

Description

This portrait from the Loewe Home Scents 2023 ad campaign features a man seated on dark soil outdoors, holding a shovel across his shoulders behind his neck. He wears a vibrant green V-neck cardigan over a white t-shirt, light blue cuffed denim jeans, and textured boots. A ceramic candle vessel sits on the ground in front of him. The background consists of a rustic woven wattle fence under natural daylight.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Forest Green (50%)
Denim (50%)

Background

Forest

Context

Advertising Campaign