Loewe Home Scents 2023 Ad Campaign 2023

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Charlie McCormick crouches on lush green grass against the wide trunk of a tree in an outdoor garden setting for the Loewe Home Scents 2023 advertising campaign photographed by Walter Pfeiffer under natural daylight. He holds a ribbed light-blue ceramic scented candle pot atop his head with both hands, looking directly at the camera with a calm expression. He wears an oversized, heavily textured red knit sweater patterned with irregular white spots, paired with wide-cuffed light-wash blue denim jeans and polished black leather boots. The rustic background reveals blooming daffodils, leafy foliage, and the thatched roof of a countryside stone building.