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  • ·Loewe Home Scents 2023 Campaign with Charlie McCormick
BrandLoewe
ProjectHome Scents 2023 Ad Campaign
Charlie McCormick crouches by a tree holding a blue vessel on his head, wearing a red and white spotted knit sweater and jeans.

Loewe Home Scents 2023 Ad Campaign 2023

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Walter Pfeiffer
Walter PfeifferPhotographer
Alexander Ingham Brooke 
Alexander Ingham Brooke Director
Charlie McCormick
Charlie McCormickModels
Alexander Soltermann
Alexander SoltermannHair

Tags

charlie mccormickman crouchingman holding pot on headred knit sweaterred patterned sweaterspotted knit sweaterred sweaterblue ceramic potceramic vesselscented candle pot

Description

Charlie McCormick crouches on lush green grass against the wide trunk of a tree in an outdoor garden setting for the Loewe Home Scents 2023 advertising campaign photographed by Walter Pfeiffer under natural daylight. He holds a ribbed light-blue ceramic scented candle pot atop his head with both hands, looking directly at the camera with a calm expression. He wears an oversized, heavily textured red knit sweater patterned with irregular white spots, paired with wide-cuffed light-wash blue denim jeans and polished black leather boots. The rustic background reveals blooming daffodils, leafy foliage, and the thatched roof of a countryside stone building.

Style

Vertical, Commercial, playful, Tactile

Techniques

Natural light

Industries

Fragrance

Color

Scarlet (50%)
Denim (30%)
Pure White (20%)

Background

Garden

Context

Advertising Campaign