Loewe Home Scents 2023 Ad Campaign 2023

About

This portrait for Loewe's Home Scents 2023 ad campaign features a man lying on a patch of lush green grass with his arms crossed. He wears a white ribbed tank top accented with a subtle brand logo. Surrounding him are numerous fresh, ripe red tomatoes of varying sizes alongside distinctive scented candle containers. The overhead composition highlights natural textures and an earthy, organic color palette with bright red accents against the green lawn. Walter Pfeiffer photographed the scene with natural lighting, creating a direct and engaging editorial feel.