Loewe Fall 2025 Ad Campaign 2025

Description

This portrait from the Loewe Fall 2025 ad campaign features model Jiang Qiming posed against a neutral studio backdrop. He wears a black leather jacket over an olive green knit zip-up sweater, paired with dark trousers and dark loafers. A structured black leather handbag rests centrally across his lap. The composition is captured with soft directional lighting that emphasizes the rich textures of the leather and knitwear. Film direction and photography were led by Arnaud Lajeunie, with set design by Poppy Bartlett and production by Holmes Production.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign