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Brand
Loewe
ProjectFall 2025 Ad Campaign
Close-up of hands adjusting a brown plaid blazer over a ribbed knit sweater against a plain grey studio background

Loewe Fall 2025 Ad Campaign 2025

Associated creatives

Arnaud Lajeunie
Arnaud LajeunieFilm direction & Photography
Jiang Qiming
Jiang QimingModels
Raffey Cassidy
Raffey CassidyModels
Felix Kammerer
Felix KammererModels
and Lesley Manville
and Lesley ManvilleModels
Amanda Grossman
Amanda GrossmanMakeup
Karim Belghiran
Karim BelghiranHair
Lauren Michelle Pires
Lauren Michelle PiresNails
Holmes Production
Holmes ProductionProduction
Poppy Bartlett
Poppy BartlettSet Design
Thom Pringle
Thom PringleSoundtrack
Nicholas Fox Weber
Nicholas Fox WeberNarration

Tags

plaid blazerbrown plaid blazerblazerribbed knit sweaterknit sweatersweaterhands adjusting cuff

Description

This close-up shot from the Loewe Fall 2025 ad campaign focuses on a person's hands adjusting the cuff of a tailored brown plaid blazer. Beneath the patterned outer jacket, a textured brown ribbed knit sweater with contrasting blue interior stitching is visible. The lower half features dark trousers against a neutral grey studio background. The soft lighting highlights the tactile qualities of the wool and knitwear fabrics.

Style

Editorial, Vertical, Earthy, Clean

Industries

Luxury Fashion Houses

Color

Camel (60%)
Charcoal (40%)

Background

Grey Seamless

Context

Advertising Campaign