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  • ·Loewe Fall 2025 Ad Campaign Portrait by Arnaud Lajeunie
BrandLoewe
ProjectFall 2025 Ad Campaign
Close-up portrait of Jiang Qiming wearing dark shield sunglasses and earrings against a neutral background for Loewe.

Loewe Fall 2025 Ad Campaign 2025

Associated creatives

Arnaud Lajeunie
Arnaud LajeunieFilm direction & Photography
Jiang Qiming
Jiang QimingModels
Raffey Cassidy
Raffey CassidyModels
Felix Kammerer
Felix KammererModels
and Lesley Manville
and Lesley ManvilleModels
Amanda Grossman
Amanda GrossmanMakeup
Karim Belghiran
Karim BelghiranHair
Lauren Michelle Pires
Lauren Michelle PiresNails
Holmes Production
Holmes ProductionProduction
Poppy Bartlett
Poppy BartlettSet Design
Thom Pringle
Thom PringleSoundtrack
Nicholas Fox Weber
Nicholas Fox WeberNarration

Tags

man in sunglassesman wearing sunglassesshield sunglassesasian manman portraitsunglasses

Description

This close-up portrait features actor and model Jiang Qiming for the Loewe Fall 2025 ad campaign, photographed and directed by Arnaud Lajeunie. He wears large dark shield sunglasses with metallic frames, paired with small hoop earrings and a dark collar over a white shirt. The composition is a tightly framed vertical shot against a clean neutral background, with bold white typography reading LOEWE across the upper margin. Set design is credited to Poppy Bartlett, with hair by Karim Belghiran and makeup by Amanda Grossman.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Beauty Light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Pure White (40%)

Background

White Seamless

Context

Advertising Campaign