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  • ·Loewe Fall 2025 Ad Campaign featuring Jiang Qiming
BrandLoewe
ProjectFall 2025 Ad Campaign
Man wearing dark sunglasses, white shirt, and black leather jacket against a neutral studio background.

Loewe Fall 2025 Ad Campaign 2025

Associated creatives

Arnaud Lajeunie
Arnaud LajeunieFilm direction & Photography
Jiang Qiming
Jiang QimingModels
Raffey Cassidy
Raffey CassidyModels
Felix Kammerer
Felix KammererModels
and Lesley Manville
and Lesley ManvilleModels
Amanda Grossman
Amanda GrossmanMakeup
Karim Belghiran
Karim BelghiranHair
Lauren Michelle Pires
Lauren Michelle PiresNails
Holmes Production
Holmes ProductionProduction
Poppy Bartlett
Poppy BartlettSet Design
Thom Pringle
Thom PringleSoundtrack
Nicholas Fox Weber
Nicholas Fox WeberNarration

Tags

man in black leather jacketblack leather jacketleather jacketman in sunglassessunglassesman wearing white shirtwhite shirt

Description

This portrait from the Loewe Fall 2025 ad campaign features Jiang Qiming posing against a neutral studio background. Directed and photographed by Arnaud Lajeunie, the subject wears a black leather jacket over a white button-up shirt and dark trousers, accessorized with sunglasses. The lighting is clean and directional, highlighting the textures of the leather apparel. Production was handled by Holmes Production with styling and set design by Poppy Bartlett.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Pure White (40%)

Background

White Seamless

Context

Advertising Campaign