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Man wearing a patterned sweater and dark trousers holding a dark handbag against a plain white studio backdrop.

Loewe Fall 2025 Ad Campaign 2025

About

This portrait from the Loewe fall 2025 ad campaign, captured by Arnaud Lajeunie, features an East Asian man standing against a minimal studio backdrop. He wears a heavy, patterned knit sweater with a high collar that he holds with one hand, paired with dark wide trousers and dark shoes. He also carries a structured dark handbag under his arm. The lighting is clean and soft, emphasizing the rich texture of the knitwear and the clean lines of the minimalist studio environment.

Brand

Loewe

Project

Loewe Fall 2025 Ad Campaign 2025

Keywords

man in patterned sweaterpatterned sweaterknit sweatereast asian manman holding handbagdark handbagwide trousers

Credits

Arnaud Lajeunie
Film direction & Photography
Jiang Qiming
Models
Raffey Cassidy
Models
Felix Kammerer
Models
and Lesley Manville
Models

Styles

EditorialLifestyleVerticalClean

Industries

Luxury Fashion Houses

Background

White Seamless

Context

Advertising Campaign
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