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Close-up portrait of Jiang Qiming wearing a dark patterned knit turtleneck sweater against a neutral background.

Loewe Fall 2025 Ad Campaign 2025

About

This portrait from the Loewe Fall 2025 ad campaign features Jiang Qiming captured in a close-up framing. The subject wears a dark, patterned knit turtleneck sweater with distinct textured detailing. Photographed by Arnaud Lajeunie, the image employs soft lighting and a neutral studio background to emphasize the apparel's fine craft.

Brand

Loewe

Project

Loewe Fall 2025 Ad Campaign 2025

Keywords

jiang qimingjiang qiming portraitman in turtleneckpatterned knit sweaterknit turtleneckturtleneck sweaterman wearing sweaterasian man portrait

Credits

Arnaud Lajeunie
Film direction & Photography
Jiang Qiming
Models
Raffey Cassidy
Models
Felix Kammerer
Models
and Lesley Manville
Models

Styles

EditorialVerticalClean

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

White Seamless

Context

Advertising Campaign
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