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BrandLoewe
ProjectFall 2025 Ad Campaign
Portrait of Jiang Qiming wearing a green-collared jacket for the Loewe Fall 2025 ad campaign, photographed by Arnaud Lajeunie.

Loewe Fall 2025 Ad Campaign 2025

Associated creatives

Arnaud Lajeunie
Arnaud LajeunieFilm direction & Photography
Jiang Qiming
Jiang QimingModels
Raffey Cassidy
Raffey CassidyModels
Felix Kammerer
Felix KammererModels
and Lesley Manville
and Lesley ManvilleModels
Amanda Grossman
Amanda GrossmanMakeup
Karim Belghiran
Karim BelghiranHair
Lauren Michelle Pires
Lauren Michelle PiresNails
Holmes Production
Holmes ProductionProduction
Poppy Bartlett
Poppy BartlettSet Design
Thom Pringle
Thom PringleSoundtrack
Nicholas Fox Weber
Nicholas Fox WeberNarration

Tags

man in green collared jacketman wearing jacketgreen collared jacketjacketjiang qiming portraitjiang qimingman portrait

Description

This portrait from the Loewe Fall 2025 ad campaign features Jiang Qiming framed against a neutral backdrop, wearing a dark jacket with a distinct ribbed green collar. Photographed by Arnaud Lajeunie, the composition adopts a clean, structured layout framed within a larger layout design. The styling and art direction highlight sharp tailoring details with minimal distraction. Hair styling is neat and polished, complementing the restrained overall aesthetic of the campaign.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Forest Green (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign