Loewe Fall 2025 Ad Campaign 2025

Description

This image from the Loewe Fall 2025 ad campaign features Jiang Qiming posing against a minimalist white architectural backdrop. Photographed by Arnaud Lajeunie, the subject wears a black leather jacket over an olive green ribbed zip-up sweater, dark trousers, and dark shoes, while holding a black leather handbag. The composition is clean and structured, with soft directional lighting accentuating the textures of the apparel. Film direction and photography by Arnaud Lajeunie, with set design by Poppy Bartlett and production by Holmes Production.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign