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BrandLoewe
Project"Decades of Confusion" Ad Campaign
Stage with a standing microphone, draped curtains, and a sign reading National Spelling Contest 1986

Loewe "Decades of Confusion" Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Ally Pankiw
Ally PankiwDirector
Dan Levy
Dan LevyWriter
Hedi Stanton
Hedi StantonPhotographer
Aubrey Plaza and Dan Levy
Aubrey Plaza and Dan LevyTalent
Harry Lambert
Harry LambertStylist
Michelle Ceglia
Michelle CegliaHair
Fulvia Farolfi
Fulvia FarolfiMakeup
Lauren Nikrooz
Lauren NikroozSet Designer

Tags

stage microphonemicrophone standstanding microphonestage setcontest signspelling contest sign

Description

This image from the Loewe Decades of Confusion ad campaign features a stage set designed by Lauren Nikrooz, photographed by Hedi Stanton, and directed by Ally Pankiw. The scene centers on an empty stage with a floor-standing microphone stand, set against heavy draped curtains and large architectural framing panels trimmed in gold. A digital display board hangs on the right side of the frame, displaying text referencing a national contest and a year. The lighting and color grading evoke a nostalgic period aesthetic.

Style

Horizontal, Cinematic, 1970s

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Background

Theatre

Context

Advertising Campaign