"Decades of Confusion" Ad Campaign 2024
Associated creatives
Tags
Description
This backstage image from Loewe's Decades of Confusion ad campaign captures a hairstylist meticulously rolling and setting a blonde bob for talent in a dressing room environment. Directed by Ally Pankiw and photographed by Hedi Stanton, the shot highlights the collaborative preparation process with styling by Harry Lambert, hair by Michelle Ceglia, makeup by Fulvia Farolfi, and set design by Lauren Nikrooz. The composition focuses intimately on the styling action with soft interior lighting, showcasing the tactile textures of hair, clothing, and dressing table props.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Camel (50%)
Pure White (30%)
Jet Black (20%)
Background
Salon
Context
Backstage / Behind the Scenes