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Project"Decades of Confusion" Ad Campaign
Woman wearing a dark sweatshirt and leather pants holding papers on a film set with crew and equipment in the background

"Decades of Confusion" Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Ally Pankiw
Ally PankiwDirector
Dan Levy
Dan LevyWriter
Hedi Stanton
Hedi StantonPhotographer
Aubrey Plaza and Dan Levy
Aubrey Plaza and Dan LevyTalent
Harry Lambert
Harry LambertStylist
Michelle Ceglia
Michelle CegliaHair
Fulvia Farolfi
Fulvia FarolfiMakeup
Lauren Nikrooz
Lauren NikroozSet Designer

Tags

woman holding paperswomanholding papersgreen collegiate sweatshirtcollegiate sweatshirtsweatshirtblack leather trousersleather trousersleather pants

Description

Behind-the-scenes photograph from the Loewe 'Decades of Confusion' ad campaign, captured by photographer Hedi Stanton with styling by Harry Lambert and set design by Lauren Nikrooz. The image features a woman standing on a darkened film set holding script papers while gesturing, wearing a dark green collegiate sweatshirt and black leather trousers. In the background, rows of auditorium seating are visible alongside heavy film production equipment, camera rigs, and crew members under moody indoor lighting.

Style

Documentary, Horizontal, Desaturated, Raw

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Forest Green (50%)
Jet Black (50%)

Background

Theatre

Context

Backstage / Behind the Scenes