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BrandLoewe
Project"Decades of Confusion" Ad Campaign
Dan Levy and Aubrey Plaza in Loewe Decades of Confusion ad campaign wearing 1980s styling in a studio setting

Loewe "Decades of Confusion" Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Ally Pankiw
Ally PankiwDirector
Dan Levy
Dan LevyWriter
Hedi Stanton
Hedi StantonPhotographer
Aubrey Plaza and Dan Levy
Aubrey Plaza and Dan LevyTalent
Harry Lambert
Harry LambertStylist
Michelle Ceglia
Michelle CegliaHair
Fulvia Farolfi
Fulvia FarolfiMakeup
Lauren Nikrooz
Lauren NikroozSet Designer

Tags

dan levyaubrey plazadan levy in blue suitaubrey plaza in green leatherman in blue suitwoman in green leatherblue suitgreen leather outfittwo people posing

Description

This editorial portrait for the Loewe Decades of Confusion campaign features Dan Levy and Aubrey Plaza posed together in a retro-styled studio setting. Dan Levy wears a structured blue suit with glasses and a mustache, while Aubrey Plaza is foregrounded in a vibrant green leather outfit with voluminous curly hair. A third person reclines in the background wearing a dark sweatshirt. The composition utilizes a warm flash-lit aesthetic against a pale carpeted floor and stylized theatrical backdrop panels.

Style

Editorial, Horizontal, Monochrome, 1980s

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Royal Blue (30%)
Emerald (30%)

Background

Set-dressed

Context

Advertising Campaign