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BrandLoewe
Project"Decades of Confusion" Ad Campaign
Two people posing on set, a woman holding a clapperboard in an Oregon sweatshirt and a man in a red blazer with glasses.

Loewe "Decades of Confusion" Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Ally Pankiw
Ally PankiwDirector
Dan Levy
Dan LevyWriter
Hedi Stanton
Hedi StantonPhotographer
Aubrey Plaza and Dan Levy
Aubrey Plaza and Dan LevyTalent
Harry Lambert
Harry LambertStylist
Michelle Ceglia
Michelle CegliaHair
Fulvia Farolfi
Fulvia FarolfiMakeup
Lauren Nikrooz
Lauren NikroozSet Designer

Tags

man in red blazerred blazerman wearing glasseswoman holding clapperboardwoman in sweatshirtgreen sweatshirtclapperboard

Description

This image from the Loewe Decades of Confusion ad campaign features Dan Levy and Aubrey Plaza on set. Aubrey Plaza stands wearing a dark green Oregon state sweatshirt while holding a production clapperboard, and Dan Levy is seated wearing a bright red blazer with a patterned tie and large framed glasses. The photograph has a warm vintage flash lighting style with direct, intimate framing. The set conveys a behind-the-scenes production feel with detailed retro styling.

Style

Horizontal, Commercial, Moody, Retro

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Scarlet (50%)
Forest Green (50%)

Context

Advertising Campaign