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BrandLoewe
Project"Decades of Confusion" Ad Campaign
Professional film camera on a tripod overlooking an empty auditorium stage set for the 1995 National Spelling Contest.

Loewe "Decades of Confusion" Ad Campaign 2024

Associated creatives

Jonathan Anderson
Jonathan AndersonLoewe Creative Director
Ally Pankiw
Ally PankiwDirector
Dan Levy
Dan LevyWriter
Hedi Stanton
Hedi StantonPhotographer
Aubrey Plaza and Dan Levy
Aubrey Plaza and Dan LevyTalent
Harry Lambert
Harry LambertStylist
Michelle Ceglia
Michelle CegliaHair
Fulvia Farolfi
Fulvia FarolfiMakeup
Lauren Nikrooz
Lauren NikroozSet Designer

Tags

film camera on tripodfilm cameratripodauditorium stagestage setspelling contest sign

Description

This behind-the-scenes image captures a film set for Loewe's Decades of Confusion ad campaign, photographed by Hedi Stanton with set design by Lauren Nikrooz. A professional movie camera mounted on a tripod dominates the foreground, angled toward an auditorium stage arranged for a spelling contest. The stage features a backdrop with a sign reading National Spelling Contest 1995, flanked by gold trophies and rows of empty chairs. The composition utilises horizontal framing with natural lighting and an authentic vintage aesthetic.

Style

Documentary, Horizontal, Grainy, 1970s

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Camel (50%)
Jet Black (30%)
Navy (20%)

Background

Theatre

Context

Backstage / Behind the Scenes