Kenzo Lunar New Year 2025 Ad Campaign 2025

About

Part of the Kenzo Lunar New Year 2025 ad campaign, this portrait features a model seated on a dark surface against a vibrant red background. The subject wears a bright red crewneck sweatshirt layered over a white collared shirt, paired with dark bottoms, white socks, and black loafers. Directional flash lighting creates sharp shadow contours behind the figure. Art direction was led by Paul Garnier, with photography by Marco Lessi and styling under creative direction by Nigo.