Kenzo Lunar New Year 2025 Ad Campaign 2025

About

This portrait for the Kenzo Lunar New Year 2025 campaign features a model wearing a bright red sweater adorned with a white graphic snake motif and matching embroidery. A thick red knitted scarf is draped loosely over the shoulders and chest. The background consists of a solid red studio surface casting soft shadows behind the subject. The lighting is direct and warm, highlighting the fabric textures and skin tones.