Kenzo Lunar New Year 2025 Ad Campaign 2025

About

This portrait for Kenzo's Lunar New Year 2025 ad campaign features two models posed in front of a vibrant solid red wall and a dark sofa. Captured by photographer Marco Lessi with art direction by Paul Garnier, the image presents a striking studio composition. The male model is seated in a dark sweater with his arms crossed, while the female model stands behind him wearing a bright red sweatshirt layered over a white collared shirt. The lighting is direct and sharp against the rich backdrop.