Kenzo Lunar New Year 2025 Ad Campaign 2025

Description

This portrait for the Kenzo Lunar New Year 2025 campaign features a model standing against a vibrant red backdrop. The subject wears a bright red graphic sweatshirt with a matching red scarf draped around the neck, paired with a dark pleated skirt. The direct lighting creates subtle shadows and highlights the rich textures of the knitwear. Captured by photographer Marco Lessi with art direction by Paul Garnier, the image forms part of the brand's seasonal rollout.

Style

Editorial, Vertical, Warm, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Event

Chinese New Year

Color

Background

Coloured Seamless

Context

Advertising Campaign